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Sharing your product's progress, metrics, and mistakes openly as you build it, usually on social media.
Instead of working in stealth, you post your roadmap, revenue, and screw-ups in real time to build an audience and get feedback before launch. It matters in the agentic-builder scene because distribution often beats secrecy — early followers become users and the feedback loop sharpens the product. Example: an indie dev tweeting their MRR chart and shipping changelog every week, turning the audience itself into the first wave of customers.
Plainly
Think of Build in Public as a shortcut word builders use while talking fast. Sharing your product's progress, metrics, and mistakes openly as you build it, usually on social media.
In practice
Use it as shared vocabulary, but translate it into concrete code or product risk before deciding. In practice, define the owner, input, output, and failure mode before you rely on it.