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The preview image shown when a page is shared on social platforms.
An OG image makes links recognizable in chats, feeds, and launch posts. It should match the page offer, brand, and dimensions expected by social crawlers.
Plainly
Think of OG Image as the checklist that keeps the app open for real people. The preview image shown when a page is shared on social platforms.
In practice
Use it when a change has to survive deploys, users, incidents, analytics, or billing reality. In practice, define the owner, input, output, and failure mode before you rely on it.